Zachary & Sons – A Legacy of Design, Delivered with Digital Power
20+ Years of Growth, SEO, and Smart Tech with Zachary & Sons Homes of Santa Fe, NewMexico
When it comes to luxury real estate in Santa Fe, few names are as respected as Zachary and Sons — and I’ve had the honor of helping build that presence for more than two decades.
From the beginning, our partnership has been about more than just building a website. It’s been about building a brand, growing a loyal audience, and staying ahead in an increasingly digital marketplace.
A Website That Has Evolved with the Brand
I created the original Zachary and Sons website over 20 years ago, and since then it has evolved into a dynamic platform that showcases:
- Award-winning homes
- Signature craftsmanship
- Unique neighborhood stories
- Client education and builder insights
We’ve maintained the website to reflect not only the beauty of their homes but the emotional experience of building in Santa Fe — with updates tied to SEO goals, media campaigns, and storytelling strategy.
SEO That Drives Results — For Over Two Decades
Through strategic search optimization, we’ve consistently kept Zachary & Sons:
- On page one of Google
- Ranking highly on YouTube
- Visible in homebuilder, real estate, and Parade of Homes search traffic
This SEO-first approach has delivered real results — driving traffic from prospective buyers, architects, and interior designers nationwide.
Leveraging LearnChurn to Match Users to Homes
The newest chapter of our collaboration involves using my proprietary LearnChurn software to power a home matcher on their website.
Now, users can:
- Get matched to Zachary & Sons homes based on their design preferences
- Explore content tied to specific neighborhoods in Santa Fe
- Learn what to consider when building a custom home
- Discover articles, interviews, and videos tagged to areas and home types
This AI-powered functionality turns casual browsing into a personalized, guided experience — helping buyers connect emotionally and practically with the homes they love.
Media That Moves the Market
Our media efforts have included:
- Professional photography and video walkthroughs
- Print and digital brochures
- Social media reels and story-based content
- Co-branded campaigns with partners like Nambe, Acosta Strong Art Gallery, and SantaFeNearMe.com
This full-spectrum content strategy fuels:
- Award-winning entries in the Santa Fe Parade of Homes
- Viral growth on platforms like Instagram, Facebook, YouTube, and TikTok
- Press and media coverage, including Zachary’s featured placement on the Parade of Homes homepage in 2024 after winning the Grand Hacienda
A Community-Oriented Approach
More than just home builders, Zachary & Sons is a connector of people, ideas, and place. I’ve helped them collaborate with:
- Artists across Santa Fe
- Cultural brands and galleries
- Local platforms like SantaFeNearMe.com to share lifestyle content and local guides
These partnerships enhance the brand while supporting Santa Fe’s vibrant creative ecosystem.
In Summary
This project has included:
- 20+ years of SEO and media marketing
- Full-scale website development and evolution
- Custom LearnChurn software integration for home and content matching
- Award-winning campaigns and community engagement
- A lasting relationship rooted in growth, creativity, and trust
Build Your Brand With Purpose
Want to create a digital presence that sells million-dollar homes — and tells million-dollar stories?
Let’s build something with impact. Or browse more success stories in the Symphonic Soul Portfolio.