Guiding the Way for Over 20 Years: Building Santa Fe Guiding Co. Into New Mexico’s Premier Outdoor Brand
What started as a website build for a local outfitter has evolved into one of the longest-running partnerships of my career — and one of the most rewarding.
I’ve worked with Santa Fe Guiding Co. for over 20 years, helping transform a regional service into a high-end, multi-channel brand that attracts private clients, commercial partners, and wildlife lovers from around the country.
SEO That Leads the Field
Search engine visibility has been a cornerstone of our success. We’ve maintained top Google rankings for:
- Guided hunts and outdoor services in New Mexico
- Specific wildlife species, like oryx, elk, and game birds
- Targeted terms related to private guiding, field experiences, and conservation
These rankings don’t just generate traffic — they bring in high-value clients looking for premium outdoor adventures.
YouTube, Content, and a Growing Fanbase
Santa Fe Guiding Co.’s YouTube Shorts regularly get tens of thousands of views, showing off the thrill of the field while reinforcing trust in the company’s expertise.
We complement that visibility with:
- Strategic content marketing
- Event-based promotions
- A newsletter that consistently achieves 30%+ open rates
- Social media posts, giveaways, and educational maps
Together, these channels form a powerful lead-gen engine that also builds long-term brand loyalty.
Print + Events: Not Just Digital
Our efforts extend offline too, with:
- Print materials for events and partner placements
- Giveaway campaigns tied to seasonal activity and permit deadlines
- Collaborations with regional vendors to keep the name in circulation
This omni-channel strategy ensures that wherever the customer encounters the brand — it’s consistent, trusted, and impressive.
The Latest Chapter: Apparel Licensing
In our newest collaboration, I’m officially licensed to design and sell branded Santa Fe Guiding Co. apparel.
This not only expands the brand into lifestyle merchandise, but opens up new revenue opportunities and fan engagement beyond guiding services.
Expect hats, hoodies, and gear that represent the ethos of the outdoors — rugged, elite, and unmistakably New Mexican.
Build Your Own Enduring Brand
Looking to turn your business into a brand that commands loyalty and expands into lifestyle?
Let’s build something that outlasts seasons. Explore more success stories in the Symphonic Soul Portfolio or start your journey at the homepage.