Rebuilding How Santa Fe Connects: From WordPress to AI Matchmaking at BuildNewMexico.com
This project began with a referral from my longtime client Zachary & Sons, and it quickly evolved into one of the most ambitious, tech-forward platforms in the New Mexico housing space.
Working with the Santa Fe Area Home Builders Association (now expanding as the Northern New Mexico Builders Association), we launched BuildNewMexico.com — a public-facing website that’s part educational portal, part business directory, and part smart assistant.
A WordPress Site That Does More Than Display
We started with a responsive, SEO-optimized WordPress website that highlights the region’s best homebuilders, contractors, and allied services. But this wasn’t just a basic site — it was engineered to grow with the organization and the industry.
Matchmaking with LearnChurn AI
I integrated LearnChurn, my licensed AI matchmaking software, into the site’s core functionality.
Visitors can now use natural language input (e.g. “I need someone to remodel my kitchen before fall”) and get smart, filtered results from a growing database of local pros — dramatically reducing time spent browsing.
Custom “Find a Pro” Tools That Are Easy to Manage
To support the Association’s internal team, I built a:
- Custom database layer synced to WordPress
- Google Sheets-powered backend for fast, familiar data edits
- Smart filtering system where typing in keywords narrows down live results
- Bulk import/export tool that uses Excel-friendly formats
This not only empowers the staff to keep listings updated, but ensures all data stays search-friendly and consistent.
Powerful SEO Results, Even Without Client Websites
One unexpected win? Many of the builders listed — some of whom don’t even have a website — are now showing up at the top of Google search results, with their BuildNewMexico profile as the #1 link.
That’s how powerful this platform has become for selling homes in Santa Fe, NM — especially luxury homes, where a Google presence can make or break a sale.
Map Mode + Parade of Homes Experience
What’s next? We’re building a custom interactive map that will allow users to:
- Filter and explore Parade of Homes listings
- Add homes, coffee spots, and parking areas to a trip plan
- Save and share that itinerary with friends
- Get optimized routes to explore homes more efficiently
This makes the Parade not just an event — but an interactive real estate experience.
In Summary
This project shows the full bandwidth of how I help organizations thrive:
- Custom WordPress builds with scalable plugin design
- AI-powered search and lead-gen systems
- Database and spreadsheet integrations that empower non-technical teams
- High-visibility SEO that delivers results
- A roadmap for future innovation, rooted in user behavior and needs
Let’s Build a Platform That Performs
Want to turn your site into something people can’t stop using — or sharing?
Let’s build a platform that performs. See more project results in the Symphonic Soul Portfolio or return to the homepage.